Article: Shop The Trend: Alpine Chic

Shop The Trend: Alpine Chic
There’s something irresistibly chic about après ski style. Traditionally reserved for alpine escapes - think log fires, hot chocolate and snow-dusted chalets - it’s now one of the biggest fashion moods of the season. Designers have elevated the trend, reimagining alpine staples for everyday wardrobes.
On the AW25 runways, Chanel revived Fair Isle knits with metallic threads and sequins, Miu Miu layered technical outerwear over mini skirts, and Prada showcased quilted puffers in high-shine finishes. Even Bottega Veneta nodded to après ski with shearling accessories and chunky, snow-boot-inspired shoes. The message? Après ski isn’t just for holidays - it’s a whole new language of day-to-day dressing.

At The Decorium, we’ve embraced this spirit with cosy co-ords, Fair Isle jumpers, quilted layers and shearling-trimmed accessories. The key is in the styling: wear a Nordic-inspired knit with tailored trousers for weekday polish, or pair a fleece with denim and boots for off-duty ease. Add a shearling grab bag and you’re instantly in alpine chic territory - no ski lift required.
Whether you’re heading to the slopes or simply want to capture the warmth and glamour of chalet life, après ski dressing brings together comfort and style. Explore our edit in store or online, and discover how to make this seasonal trend part of your everyday wardrobe.

