CITY GUIDE: AMSTERDAM

Amsterdam is a city that effortlessly fuses old-world charm with cutting-edge style. Known for its picturesque canals, rich history, and vibrant creative scene, it’s a destination that speaks to both the discerning traveler and the style-conscious explorer. Whether you’re here for a weekend escape or a more leisurely stay, Amsterdam’s chic blend of boutiques, restaurants, and design hotels makes it the ultimate city break for fashion lovers. And if you're visiting during the festive season, the city transforms into a twinkling wonderland with its renowned Christmas markets, perfect for soaking up the magic while discovering unique gifts and artisan finds.

Where to Stay

In our opinion, The Dylan Amsterdam is a must. Nestled in the heart of the city, this boutique hotel offers understated luxury with a distinctly modern Dutch aesthetic. Each room is individually styled, marrying classic European elegance with contemporary flair. The location—along one of Amsterdam’s iconic canals—means you’re never far from the city’s most stylish hotspots.

For a sleek, minimalist retreat, Conservatorium Hotel is the go-to. This design haven combines contemporary architecture with a storied past. Its glass-roofed courtyard, indulgent spa, and Michelin-starred dining make it the perfect sanctuary after a day of exploring.

Where to Shop

Amsterdam’s shopping scene is both eclectic and undeniably cool, with a mix of independent boutiques and high-end concept stores. Begin your shopping spree at De Negen Straatjes (The Nine Streets), an enchanting area filled with unique boutiques, vintage finds, and chic concept stores. Head to Anna + Nina for quirky home accessories and jewelry that fashion editors can’t get enough of, or step into We Are Labels for effortlessly wearable, on-trend pieces that will instantly elevate your wardrobe.

If you’re after luxury labels, make your way to PC Hooftstraat, Amsterdam’s answer to Fifth Avenue, where you’ll find everything from Chanel to Louis Vuitton. 

During the festive period, be sure to stop by Museumplein, where one of Amsterdam’s most popular Christmas markets takes place. Stalls are brimming with handmade crafts, artisanal gifts, and stylish winter accessories. The twinkling lights and the scent of mulled wine create a magical atmosphere—perfect for finding fashion-forward stocking fillers.

Where to Eat

After a morning of retail therapy, head to Pluk Amsterdam in the Nine Streets area for a chic yet relaxed lunch. Think vibrant avocado toast, artisanal pastries, and colorful smoothies that are as Instagrammable as they are delicious. For something a bit more indulgent, make your way to The Duchess. This Michelin-starred restaurant inside the W Hotel offers a glamorous dining experience with its grand Art Deco interiors and European-inspired menu.

For a stylish dinner experience, head to Restaurant Breda, a modern hotspot that's been making waves on the culinary scene. With its chic interiors and creatively composed tasting menus, this is a place for those who appreciate fashion and food in equal measure. Expect beautifully plated dishes that are as Instagrammable as they are delicious.

Amsterdam is a city that exudes style, from its cobblestone streets to its cutting-edge fashion scene. Whether you’re here to shop, dine, or simply take in the effortlessly cool atmosphere, this city will leave you feeling inspired and refreshed. If you're visiting during the festive season, the enchanting Christmas markets add an extra layer of charm, making it the perfect winter getaway. So pack your best outfits, prepare for some serious retail therapy, and let Amsterdam work its sartorial magic on you.