Style Inspo: Palm Beach

Move over Quiet Luxury, Palm Beach Chic is the new viral trend here to stay for SS24 thanks to Apple tv's Palm Royale which follows Kristen Wiig as a woman who schemes her way into the high society of Palm Beach, Florida in the 1960's. We have also been longtime fans of cult Instagram account Class of Palm Beach which features the the luxe town’s most stylish residents and visitors.

Palm Beach has had a glitzy, high-society reputation for ages, but the bevy of old-money trends circulating has created the ideal climate for the vacation town’s signature aesthetic to hit the mainstream like never before. Spring naturally leads us to embrace seasonal joy via colour and prints anyway, so perhaps we should use the opportunity to embody the maximalist beachy energy of our wildest dreams. 

No Palm Beach wardrobe is complete without a plethora of flowery ensembles. From retro shift silhouettes to dramatic flowing styles, floral dresses—always a spring staple—become truly groundbreaking through a Palm Beach lens. The sky’s the limit here, so hunt for a unique style that you can’t wait to show off.

Perhaps more than anything, embodying the Palm Beach aesthetic is about crafting a playful look from head to toe. Palm Royale’s stars—and many real-life residents—are rarely without a statement-making hat or hair accessory, be it a sky-high headband, a vibrant silk scarf, or the most dramatic sun hat you can imagine. Take the same approach with jewellery as this over-the-top aesthetic is all about finding fun in every detail, so look for pieces with exaggerated silhouettes, cheerful colours, and details that don’t take themselves too seriously.

Whether you have an upcoming getaway or want to spice up your everyday style, embodying Palm Beach chic is all about leaning into a more-is-more mentality and blending holiday staples with luxe-feeling upgrades. Colour, pattern, and texture play are requisite, and whether you go for dramatic silhouettes, playful colour palettes, or statement accessories—or all of the above, stick with us and we'll have you Worth Avenue ready in no time. 

Shop our Palm Beach edit here.